How Did Kettlebell Workouts Become So Popular?

Ever wonder how kettlebells became so popular?

Firstly using kettlebells provide a fast, fun and effective workout, they work.
Looking back to the late 90’s a trainer named Pavel started a
‘underground’ kettlebell training movement, mainly within the Military and Special Forces circles.

Professional and elite athletes always looking for methods to increase performance started to incorporate kettlebell training. Believe me, when athletes find an advantage, they keep it secret, so kettlebells, even though they were being used by the best, they were not being widely talked about.

After Military and Elite athletes, which group gets exposed to the new workout secrets???

Hollywood Celebrities!!!

As with elite athletes, in Hollywood training secrets are closely guarded, the difference is, celebrities have paparazzi always spying on them. The paparazzi started catching photos of major actors and actresses training with kettlebells. This started to capture the attention of the media and the media doesn’t like to be left out on workout secrets.

Luck is said to be when Preparation meets Opportunity.

In my case this is true. I had been exposed to kettlebell training very early on during the ‘Underground’ years and at the time was working at a Film Studio personal training for the movie productions and had filmed a kettlebell workout dvd. I was prepared.

Celebrity gossip magazines were writing about how celebrities were using kettlebells to get red carpet ready, some of these celebes were my clients.

The opportunity came when CBS The Early Show wanted to do a segment on Kettlebell training and they contacted me. (The Luck)

On January 3, 2009 at 8:30 a.m, the Secret of Kettlebell Workouts were revealed for the first time on National television. My appearance on CBS The Early Show launched the idea of Kettlebell training into the main-stream.

It would still take another few years to transition from the common “What the Heck is that?” response to today’s “Kettlebells are Cool” response, being featured in every monthly fitness magazine, seen in tv commercials and now nearly every gym offering Kettlebell group classes!

Kettlebells have come a long way and I’m very proud and feel blessed to be one of the early players that help spring board the benefits of kettlebell workouts into Global popularity.

Do I think Kettlebell training is a fad?
A fad comes, goes and is long forgotten because it can’t back up its hype. Over 14 years in, everyday I experience contact from new people wanting to start kettlebell training.

Kettlebells work and are here to stay!

Best of Health,

Ryan Shanahan

Want to start your Kettlebell program?

I have several On Demand Video training programs for all fitness levels on my website @

Amazing Kettlebell Body Transformation

Romeo B&A

Romeo lost 100lbs in less then a year!

Are You Tired Of Being ‘Out Of Shape’?

Ready To Do Something About It?

Romeo ( pictured above) was in the same position where you might be now…

…embarrased about his body, having health problems, feeling uncomfortable, wanting help…

…until he made the right desicsion to start following my Kettlebell Training System and after less then a year, completly and with positivity transformed his Body, Health and Happiness.

Just take a look and read below about his Amazing Results!!!

123 lbs leaner and better than ever!

  • Romeo C.
  • Height 5’6″
  • Age 46
  • Starting Weight 275 lbs, Now 152 lbs
  • Went from a 46″ waist to a 31″ waist!
  • LOST 123 lbs in 12 months!


“When I saw the ‘Before’ picture that was taken of me at my oldest daughter’s birthday party and I knew my life was completely out of control and something had to be done! The next day I went out and bought a weight scale, I was startled to see that I weighed 275 lbs. I am only 5’6″ so I was huge!”

After 3 months of watching calories and only eating fruits, vegetables, chicken, salmon, and turkey Romeo had lost 25 lbs and knew he was on his way to success but he had “stalled out” and had hit a big plateau. He’d read the only way to overcome plateaus was to either reduce calorie intake or workout. “I had mastered the eating and I was eating very efficient foods so there was no other alternative but to start a workout program, but which one?

There were so many options and after researching I decided that I would give Ryan Shanahan’s Kettlebell System a try, but before doing so I went to see my Heart Doctor to get his recommendation.” It is recommended that everyone check with his or her doctor before starting any fitness program, for Romeo this was critical as he’d had two stints put in his arteries at age 42 and was on a blood thinner, beta-blocker and cholesterol medication as well as annual stress tests to check for degradation.

“Well thankfully my Doctor was happy to see that I had lost 25 lbs and upon seeing the results of my stress test he concluded that my heart was 100% and he gave me the ok to begin working out. I asked him if I could come off the medications that he had prescribed me and he took about 1/2 a second to tell me absolutely not LOL! …A few days later I started the Ryan Shanahan’s Kettlebell System and I was off and running.”

“I found out real quick that I was out of shape, but I kept going for the entire 20 minute session as best as I could cheating only when I had to, but by the third or fourth week I no longer had to cheat. I was gaining confidence and momentum as my strength and endurance increased and my plateau had snapped! I was back on track to losing weight. Upon completion of the first six week cycle I had lost an additional 15 lbs.”

“I was feeling great about myself so I challenged myself to complete the next six weeks program in three weeks…and found myself feeling stronger than ever … I had lost 77 lbs…” (Romeo also increased the weight of his kettlebell)

Romeo returned to his Heart Doctor and was amazed at his progress, he weighed 177 lbs …his Doctor also took him off the blood thinners, the beta blockers, and he reduced the cholesterol dose in half…He did interrogate me as to what I was doing to have such success and I smiled and told him I eat right and I do the Ryan Shanahan’s Kettlebell System which I then had to explain what that was and he said for me to keep doing it because he was very impressed with the results!”

“Today I continue to be fired up about doing my Kettlebell workouts and I won’t ever stop! I have lost a total of 123 lbs. I feel great and I look awesome in comparison to what I looked like 12 months ago. I went from a 46″ waist to a 31″ waist and the muscle tone all over my body is unquestionably all due to doing the Ryan’s kettlebell routines. Take a look at me now!”

*Update: Romeo is now off all medications and only takes 1 daily aspirin!

Wow! What a story!!!

My system worked for Romeo, IMAGINE how it will work for you…

Right now, you can decide to start your own Inspiring & Amazing Body Transformation, and just like I helped Romeo, I will help you succeed, by customizing a step by step Kettlebell Body Transformation Program just for you, that will take off your stubborn fat and keep it off.

 ==> Click HERE <== for your Custom Program and eliminate your super sized waistline once and for all!

It’s awesome,  Sign Up, you won’t regret it!

To Your Successes,

Ryan Shanahan

P.S Let me help you escape your Unwanted pounds and have you Join my team of Successful Ryan Raw Warriors”


Inspire others with your success story! If featured, you’ll receive a free month of online coaching! Email me at to tell me about how Ryan Shanahan’s Kettlebell System has worked for you. Be sure to include your before and after photos!