Ryan Shanahan and Jen Little

Ever wonder how kettlebells became so popular?

“Kettlebell Workouts are just a fad, it won’t last”

I heard that over and over again between the years of 2005-2013. 

And then all of a sudden beginning in 2014 I began hearing this…

“Kettlebells Are Cool!!!”

What created this change of public opinion? 

Firstly using kettle bells has proven to provide a fast, fun and effective workout, they work.

Looking back to the late 90’s, a physical health trainer named Pavel initially focused and repeatedly attempted to promote kettlebell training to a more female focused fitness circle. Due to being met with a frustrating failure, Pavel refocused his kettlebell promotional efforts towards a more Blue Collar worker and created a very  ‘underground’ kettlebell training movement.

Around the year 2000, kettlebell training was embraced within the U.S Military and Special Forces. Used not only for increasing strength, but also as an effective training method to prevent injury during chaotic combat.

After Military and Elite athletes, which group gets exposed to the new workout secrets???

Professional and elite athletes.

The highest level athletes are always looking for methods to increase performance, started to incorporate kettlebell training. Believe me, when athletes find an advantage, they keep it secret, so kettlebells, even though they were being used by the best, they were not being widely talked about.

I had been exposed to kettlebell training very early on during the Late 90’s ‘Underground’ years due to working as a bouncer at clubs and being exposed to Kettlebells from my fellow Eastern European bouncer colleagues. During 2004, I was working at The Toronto Film Studio’s personal training for the movie productions and mainly utilizing Kettlebell training to train the movie celebrities.

As with elite athletes, in Hollywood training and fat loss secrets are closely guarded, the difference is, celebrities have paparazzi always spying on them. The paparazzi started catching photos of major actors and actresses training with kettlebells. This started to capture the attention of the media and the media doesn’t like to be left out on workout secrets.

I had been exposed to kettlebell training very early on during the Late 90’s ‘Underground’ years due to working as a bouncer at clubs and being exposed to Kettlebells from my fellow Eastern European bouncer colleagues. During 2004, I was working at The Toronto Film Studio’s personal training for the movie productions and mainly utilizing Kettlebell training to train the movie celebrities.

Celebrity gossip magazines were writing about how celebrities were using kettlebells to get red carpet ready, some of these celebes were my clients.

Luck is said to be, when Preparation meets Opportunity.

In my case this is true…

The opportunity came when CBS The Early Show wanted to do a segment on Kettlebell training and they contacted me. (The Luck)

On January 3, 2009 at 8:30 a.m, the Secret of Kettlebell Workouts were revealed for the first time on National television. My appearance on CBS The Early Show launched the idea of Kettlebell training into the main-stream. Keep in mind,

I had been on Canadian TV demonstrating kettlebell exercises, but Kettlebell Workouts had never been on a U.S National TV program before this appearance. This was the first mainstream push for kettlebell training.

Even though the response was well recieved and all of my kettlebell workout dvds completely sold out in 3 days!

It would still take another few years to transition from the common “What the Heck is that thing?” response to today’s “Kettlebells are Cool” response and being featured in every monthly fitness magazine, seen in tv commercials and nearly every gym offering Kettlebell group classes!

Kettlebells have come a long way and I’m very proud and feel blessed to be one of the early players that help spring board the benefits of kettlebell workouts into Global popularity.

Do I think Kettlebell training is a fad?

A fad comes, goes and is long forgotten because it can’t back up its hype. Over 14 years in, everyday I experience contact from new people wanting to start kettlebell training.

Kettlebells work and are here to stay!

Best of Health,

Ryan Shanahan

Want to start your Kettlebell program?

I have several On Demand Video training programs for all fitness levels on my website @ www.RyanRaw.com

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